Ever wonder if Mickey is pro trees/woodlands/environment? Did you have to think about it? This is Disney we're talking about, you might think, " hey, capitalism at its height", but they also appear to have a conscience.
Disney is working with the Woodland Trust of the UK to raise money, awareness, and create a 50 acre wood ( to be titled "The Magical Wood"-what else, this is Disney!) within already existing 858 acre Heartland Forest in Hertfordshire (near St Albans).
"The Magical Woodland" will be funded by the sale of specially designed and reusable Earth Day shopping bags. Of course, as in typical Disney fashion, the bags will picture Winnie the Pooh and Piglet too. Each bag sold will put £1 into the Woodland Trust. Disney is also beginning to charge for their plastic bags which will also give additional money to the Woodland Trust.
According to joint mangaging director of Disney Store Europe, Teresa Tideman:
"Disney store is delighted to work with the Woodland Trust to connect children and families with our precious woodland to ensure their natural playground is preserved forever."
The director of development for the Woodland Trust, Karl Mitchell, also says:
"We are delighted to unveil Disney stor as the first company to help us create our groundbreaking Heartwood Forest. By working with one of the world's favorite brands we aim to inspire thousands of children to look after the environment, as well as creating a fantastic woodland which will excite generations of children to come."
He additionally gives a pointer for those who weren't in the know.
"The Woodland Trust's woods are free for everyone to visit and we hope this partnership will encourage families to discover the many fun activities they have to offer"
So buy one of these ridiculous bags (or what I imagine will be somewhat ridiculous bags!) because its actually helping something good-even if you're left with a Disney bag with a character plastered on it!
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